Pepperhed Creative

Corporate Identity

The Connected Programme

• Branding
• Sales Literature

The design of the Connected brand is based around the link between the employer, training provider and young person, as well as reflecting the ever evolving jobs and training market in the UK.

It's one of the reasons why the branding was designed without any straight edges. And this idea of fluidity and movement was then extended throughout the page design of the promotional literature including the choice of typeface. 

The identity was then applied to promotional items, exhibition materials and online advertising, giving Connected a strong identity throughout. It certainly went some way to helping Connected appeal to young people and one of the reasons why Connected has become such a success story.